Starting up a Business Economically

Working with entrepreneurs and start-up companies there is something I see time and time again. I see people spend a whole bunch of money upfront on things that are not really necessary (in my humble opinion). People purchase fancy letterhead, stationary, brochures, logos, Websites and business cards. They put a lot of attention, focus and money on the impression they are going to make but what they don't do is put a lot of attention and focus on the service they are going to provide or who they are going to provide it to. More often than not I’ve seen entrepreneurs within the first year of business decide to change their whole focus which means the letterhead, the brochure and the business cards are heading to the recycling bin and the Website and logo are being completely re-done.

I’ve seen people buy all sorts of offices supplies – a new computer, a new fax machine, a fancy printer, a scanner, a phone system, pens, etc.

I’ve also seen people use all these "things" they must have as an excuse to not put themselves out there and really start their business. I hear things like, "I can’t go to that networking meeting because I don’t have a Website yet or I don't have brochures yet or my Website isn't done yet." I'll let you in on a little secret… Websites are never done!

If you are thinking about starting a business I say start with the basics. Get a Website or Blog and a simple professional looking business card. The letterhead, brochures, logos and fancy Website are not going to get you business. What is going to get you business are your skills at networking and connecting with others, the quality of service you provide and a way for people to find you (ie. contact info on Website and business cards).

What are you waiting for? Stop trying to be perfect. Stop making excuses. Stop wasting money. Remember you have a service to offer that most likely someone else needs.

Do you need help getting started on your new business? Or getting over a slump? Contact Sally_K to set up a Business Brainstorming Session!


Pic of office supplies via Flickr User nickjohnson
PS. Thanks to Mack Collier for explaining an easy way to give photo credit when using creative common photos from Flickr.

How Not To Get A New Client

I am constantly giving the advice to entrepreneurs to network, network, network. I tell business owners to get out of their comfort zone and go out and network. When I say network I don't mean to go out and broadcast your services or to do hard sales. To me networking is about creating relationships, to get to know others and to let them get to know you. It is not about trying to get that person to be my next client. It's about making friends and building social capital. You never know who knows your next client or where your next referral might come from.

I recently had a networking experience that felt "icky" to me. How can I explain this? I met a man at an event, he heard me talking about Twitter and social networking (many of you know how much I LOVE to talk about this subject, I get a little passionate when doing so) anyway he asked me for my card and said he'd like to hear more about what I do. The next day he called and asked if I wanted to get together and have coffee to network some more. Being the networking advocate I am, I said yes.

When I arrived for coffee he introduced me to his colleague, explaining they had other meetings to attend today so she came along for this one as well. I thought great, I get to meet another person. They asked me all about Twitter, my blog, social networking and I blabbed on and on talking about being authentic, about how it's not about sales but is about relationships, they agreed and said they loved the concept because that is how they practice business.

About 15 minutes in to our conversation, I asked him why he wanted to meet today, if he just wanted to hear more about what I do or if he had any questions. Suddenly, his colleague took over and dove in to a total sales pitch trying to sell me a service I did not need, nor want. She went on and on, while the wheels were turning in my head and I was slowly realizing what was happening...

I was thinking to myself, did they even really care about what I do? were they here to sell me their services? I felt like a big dummy for going on and on about social networking. Maybe I was too presumptuous myself and should have spent a little more time at the beginning of the meeting to check in with them.

Meanwhile she is still talking about all the benefits of what they do and how much I will benefit from it. Then she said, "so tell me how we can help you?". I looked at her confused and said, "I'm not looking for help, I'm here today because he invited me. I'm not looking for X services, I don't need them. Thank you". I'm not going to bore you with the rest of the conversation but it just didn't sit right with me. We were all polite to each other but by this point I felt like they weren't being authentic, I felt they didn't really care about what I did, they just smiled politely and kept asking questions to keep me talking. I may be totally wrong, because they seemed like really nice people, perhaps they did care about what I do and they just have a different style of networking but I came out of the meeting feeling icky, which means I'm probably not going to use their services and I'm not going to refer them to my large network of friends.

I'm telling this story not to criticize these people but to share with any of you who may be wondering why you haven't "sealed the deal" lately. If you are having trouble "closing the sale" with clients maybe it is time to take a step back and look at your own approach to networking.

If you are going to invite someone for a meeting to try to sell them your services please let them know in advance. Maybe even find out if they are at all interested in your services. Time is precious these days.

My advice is to network, network, network but please be authentic when doing so.

After re-reading this, I realized I'm being a little hard on these people. I'm sure they are good, nice and caring people. I'm not saying people who do hard sales are bad people, just saying they may want to re-evaluate the way they look at networking and sales. It's totally fine to share what you do and talk about your business but that is different than trying to convince someone they need your services.

I'm stepping off my soap box now. Thank you for listening.

Being Authentic is Professional

I'm on an authenticity kick right now. I mean I've always believed in being authentic, real and full of integrity but sometimes it's hard to figure out who my authentic self is. I guess I'm trying to find MY voice.

I just sent a proposal to a potential client. I have to admit I procrastinated on this proposal because I was feeling a little intimidated. Not intimidated about the work, because I know my team would do an awesome job on the project. What I felt intimidated about was how I was going to present my proposal. This potential client had received a proposal from a big company and she showed me the proposal to ask if this is something I could do for her. The proposal was very professional looking and presented in charts and easy to read.

For some reason, because I saw that proposal I felt like I had to submit a proposal that looked just like it. I don't do my proposals like that. I'm pretty simple and straight forward. I write out what I will do for you and how much it will cost. I don't add all the bells and whistles.

This morning I realized I wasn't being authentic by worrying about how my proposal should look. I realized I just need to send her my proposal the way I write them. It is then up to her to decide if she wants to work with me the person who sends simple and straight forward proposals or work with the company that sends the pretty, polished and formulated proposal. Whoever she chooses is probably the right person for her.

Are you being authentic in how you present yourself to your customers and potential clients?

Is your business THRIVING or just surviving?

How many different hats do you wear?

As an entrepreneur you probably wear many hats. This piece is inspired by a post I just read on the OwningPink blog about living an authentic life. Lissa Rankin described the many different hats she wears and the importance of wearing the hats authentically.

The part where Lissa described wearing the mommy hat cracked me up. I guess I could totally relate to what she was saying.

"When wearing my Mommy hat, I’m supposed to instantly know how to relate to kids, carry organic snacks everywhere, show up at preschool gatherings looking rested, athletic, and unfazed by the fact that my kid puked all over me the previous night – not to mention bring unfettered volunteer efforts to every kiddie project."

Are you being authentic to yourself? Do you love the business you started? Do you get excited about the work you have to do? Sometimes we get so caught up in what we should be doing we forget to think about what we could be doing.

We think as a Virtual Assistant we should offer these services, but what if we hate these services whatever these services are. Say you hate doing bookkeeping but you thought you should offer it as a service because you are a Virtual Assistant and that is what Virtual Assistants do. Try replacing the word should with could and see how your perspective changes. I could offer bookkeeping as a service. Now check in with yourself and see how that feels. Does that feel right for you or does the idea of offering bookkeeping feel awful? If it feels awful then don't offer bookkeeping as a service. This can work the other way too.

Say you want to offer a service that is not traditionally considered a Virtual Assistant service. Other VAs might tell you that you should not do that but you know what? You can do it if you want because this is your business and you can do whatever you want! If you want to offer online classes in basket weaving as a service of your VA business then go ahead and do it. Be yourself, be authentic and next time you hear yourself saying, I should... try replacing it with I could and you just might be surprised at all the possibilities that pop in to your head. I first heard the idea of replacing should with could by Louise Hay in the book You Can Heal Your Life and it really resonated with me.

Superlicious Diva Business Day

Last month I attended the online Superlicious Diva Business Day with Lisa Hunter. Wow what a great experience that was! I met lots of new entrepreneurial women and we had so much fun together. It was like a virtual playground. Lisa and the group reminded me to have fun while working and to take breaks to play. Even though we were having fun and playing we were also getting down to serious business, we did some brainstorming, talked about business ideas, and made some great connections. Lisa is lots of fun and very inspiring to be around. Lisa has been my coach in the past and she is one the people that helped inspire me to create the new blog: Sally Around The Bay. I always have so much fun with Lisa, I thought it would be fun to interview her about the Superlicious Diva Business Day.


Your Name: Lisa Hunter

Company Name: Inner Business Diva

Type of Company: A place for spirited, go-getting entrepreneurial women to make new business connections and thrive

How long have you been in business? I've had this particular business for 4 years. Overall, I've been in business for myself for 14 years!

Why/How did you get in to this business? I have the spirited, go-getting-entrepreneurial-woman gene myself, which means that I tend to have friends who are the same way. We have so much fun when we get together - the brainstorming, the inspiration, the connections and the goofball antics. I would feel so alone running my own business if I didn't have these women in my life. I also love facilitating new connections. So... I decided to make it official and create a network where spirited entrepreneurial women gather and then magic ensues.

Do you have fun running your business? Yes yes yes! I used to be on a very long path of working myself into the ground until I couldn't take it anymore. Then last year I decided that I would only say 'yes' to projects that feel fun and that energize me. Seriously, if fun isn't in the equation I don't do it. And the Diva Day network is about women connecting, but it's also about getting together and blowing off a little steam and getting kinda goofy. You know how you get a little goofy after you've been sitting in front of your computer for too long? Well you're totally encouraged to act on that goofiness on the network, and best of all, the other women "get" it.

What do you sell? What service do you offer? Two things: Superlicious Diva Business Day which is a network for the sassy, passionately-driven entrepreneurial type. Diva Day is just once a month, which I love because it makes the day really special, with lots of synergy. I'm also about to launch a new book/course: Sexy Time Management. It teaches you the art of tapping into your right rhythm and using that to guide your scheduling, rather than all those boring old time management tips that we've all tried, but that never seem to fully work for anybody.

What is your favorite product that you sell? Can't pick! It's like being a mom and trying to pick your favorite kid!

Do you have any specials right now? There's a special on your first Diva Day. Since the only way to find out if you like Diva Day is try it, I like to meet your risk by giving you an intro rate of $14 for your first Diva Day. And then the regular monthly membership fee after that is $19 if you decide you want to stay. You can try it out and cancel if you find it's not your cup of tea.

Any advice for new entrepreneurs, someone just getting started?
It really is important to keep things fun. The products/services that I've offered over the years have been progressively more and more fun for me. And I've noticed that I get more energy from my offerings, the more they include a playful component. I know that place well of being all serious and tired from owning a business, and it just doesn't feed the business or you. Now, incorporating fun is sometimes easier said than done, but I'll tell ya - if you can find even little ways, or if you can weave it into one of your products/services, your business and your soul will thank you!

Where can people find your product? My cute l'il ole website! The specific page for Diva Day is: www.InnerBusinessDiva.com/diva-business-day

What is the best way to contact you or to order your product online? If you're interested in Diva Day, there's lots of information on the site and if it feels right to you, then you can just sign up on the Diva Day page. If you have questions, then you can fill out the contact form on the page and I'll be happy to answer whatever you need to know.

Do you want to offer a special discount or offer to Virtual Simplicity blog readers? Hmmm, they can have the first TWO months for $14/month. And then $19 after that. They'd just need to send me a special email that they read your blog so that I can program the billing accordingly. And they don't have to commit to the ongoing, they can cancel whenever they want.

Thanks Lisa! I can't wait until the next Diva Day which I know is coming up soon!

Social Networking Etiquette

Just found this great video on the blog Social Media 101 explaining Social Networking better than I've ever heard it explained before.

So many people are still trying the "get rich quick schemes", the bullhorn shouting look at me stuff and the same old marketing techniques. I keep telling people it is not about that anymore. It is about creating relationships with people, building trust and being real.

Tara Hunt said in her book The Whuffie Factor: Using the Power of Social Networks to Build Your Business "Turn the bullhorn around, Stop talking and start listening."

If you are thinking about using Social Media to sell your next product or service please watch this video before doing so. Thank you.



Thanks to Scott of @UnMarketing for creating this video (and tweeting about it so I saw it).

One Bad Apple

One bad client is like a rotten apple in your fruit bowl. Last year at this time I had one bad apple in my bowl of clients. Her negative energy was spreading through me and in to my clients.

I was so stressed working with this one demanding and unappreciative client that it was affecting my whole business, to the point where I almost let the wrong clients go.

Pulling that one bad apple out of my business and cleaning up the rest has made such a huge difference in my business and my life.

I now love all my clients and love the work I do with them.

Also, removing the rotten apple made room for a big beautiful pineapple in my client bowl.

Lately, I've been focused on clearing out the clutter in my closets, in my email, etc. Sometimes it's good to look at the clients in your business and decide if you have any clutter (or bad apples) to clear out.

Every time I have let a client go a new one has arrived and my business has blossomed.

“When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us.” - Alexander Graham Bell

How to Create a Facebook Fan Page

I set up and manage quite a few of Facebook® Fan Pages for my clients. The reason I do this is because creating and updating a Fan Page on Facebook® is not an obvious thing to do. It's a bit clunky actually and not everyone has the time or patience to figure it out. However, Mari Smith has made a video that walks you through step by step how to create a Fan Page. For those of you that want to do it yourself, this is a great video!



Adding an event to a Fan Page with the new Facebook® design is a whole new challenge. I had to spend some time researching how to add a new event to the Fan Pages I have been managing. I found this blog very helpful.

Clean Business

Dusty Warren, owner of The Bath Nook runs a clean business. And by clean, I mean handmade beauty products. Since Dusty's soap is my favorite soap of all time I asked her if she would participate in an interview about entrepreneurs. She agreed! Learn more about Dusty and her fabulous soap products here.


Company Name: The Bath Nook™

Type of Company: Handmade Beauty Products

How long have you been in business? I’ve been in business for 7 months.

Why/How did you get in to this business? While I was a Virtual Assistant I found the Indie Business Forum. After spending some time reading through the posts I decided to target independent beauty manufacturers. The more time I spent reading through the posts, the more I got involved. I started a newsletter for independent manufacturers and joined IBN, but that wasn't enough for me. I was not satisfied on the inside.

The more I learned about making handmade beauty products the more I wanted to make a batch of soap. On September 30, 2008, I made my first batch of soap. The following month I had to make a decision to either target independent beauty manufacturers or make soap, but I couldn't do both. I didn't think it would be fair to other Indies if I made beauty products and also served as Virtual Assistant, so I decided to make soap.


I'm very happy with the decision I made, and I'm more satisfied than ever.

Do you have fun running your business? Yes. I absolutely love it! I love interacting with my customers and potential customers. I enjoy making all of my products and at the end knowing they’re beneficial to each customer.

What do you sell? I sell face & body soap, bath salts and gift boxes. Soaps and bath salts come in 4 fragrances: Oatmeal, Lavender, English Rose, and Sandalwood. Also I offer unscented soap and bath salt to customers that are sensitive to fragrances. Gift boxes are available in your choice of fragrance. Each Gift box includes: 1 full size bar soap, 1 guest size soap, 1 complexion brush, 1 loofah disc, and 2 oz. bath salt.


What is your favorite product that you sell? All of products are my favorite. However, I love selling the oatmeal soap because it’s my #1 seller. Not only do the women love it, but I have numerous men that purchase the oatmeal soap.

Anything else you would like to share about your business? A large percentage of products that you put on your skin are absorbed in the body. My products are geared toward people that want a bath and body product that is free of harsh chemicals, and also people with sensitive skin types that prefer a dye-free product.

All products are dye-free with 98% natural ingredients.

Any advice for new entrepreneurs, someone just getting started? If you are just getting started in the beauty industry I highly recommend that you do your homework. Not only should you research ingredients and then start making soap or any handmade beauty product, but study the laws that come along with the industry.

Where can people find your product? People can find my products online at www.thebathnook.com, and locally at International Barber & Style College (in store only).

What is the best way to contact you or to order your product online? Orders can be placed at www.thebathnook.com, or by email. The best way to contact me is by email at info@thebathnook.com.

Anything else you would like to add? Just for Virtual Simplicity blog readers – Receive 10% off your first order when you enter the discount code: VSB1546 (discount cannot be combined with any other discount).

Wow thanks for offering the discount Dusty! This would be a great *Mother's Day gift! - Sally

If you would like to be a featured business on the Virtual Simplicity blog please send me a DM on Twitter or email me at sallyk @ virtualsimplicity.net

*Update: All orders for Mother's Day must be placed by 4/30/09. Order now! http://thebathnook.com/

Women and Money and the Power of Social Networking

Anyone who knows me personally knows that I am slightly obsessed with Twitter and Facebook. Most of those people think I'm strange too. But I digress. The point of this blog post is to share some exiting news! I am the featured fan at the Women and Money group on Facebook this week! One of the reasons I am the featured fan is because of the power of online social networking. I met Cathy Curtis (the owner of Curtis Financial Planning and the founder of the Women and Money group) through Twitter and then Facebook! Networking online can be a very powerful tool in building your business.

Please Hire Me!

Lately, I've been noticing a lot of new Virtual Assistants looking for work. Virtual Assistant's have been emailing their resumes asking to work for me. They've also been posting on the forums saying things like "Hi, I'm new and I want a job. Please hire me."

The amount of new Virtual Assistants on the scene has been growing like crazy over the last year. I'm guessing this is because of the way the economy is. People are losing their jobs and saying, "hey I could be a virtual assistant". What some people don't understand is that being a virtual assistant means you are a business owner and not an employee.

Like Candy of OffAssist, I've been getting a lot of requests from new Virtual Assistants wanting work or information and I feel I haven't been responding to them as much as I could be. I am thankful for Candy's new vlog: 2 Minutes With a VA. I now direct people here who contact me for information.

2 Minutes With a VA is filled with some great resources for new VAs.

The request I get most often from new VA's is: How can I become a subcontractor? A great way to get started as a VA is to be a subcontractor. However, to be a subcontractor you first need to find a VA willing to try you out. Lanel Taylor has a great answer to the question: How does a Virtual Assistant become a subcontractor? You can listen to the answer here:
http://2minuteswithava.com/2009/03/how-does-a-virtual-assistant-become-a-subcontractor/

Control Your Privacy Settings On Facebook

Thanks to Corine who commented on my last post with this video link and thanks to HappySlip for creating this fun video.

A few weeks ago, I posted this under my notes* in Facebook®.

Facebook is weird!

It's the one place where your past & present collide. Your personal and professional life overlap (well at least mine does). Your friends from middle school suddenly appear and post a ton of pictures of you from when you were 12. Your ex-boyfriends start appearing one at a time and now they are all in one place together. Your clients, employers, co-workers, ex-friends, new friends, kids, kid's friends, ex-husbands, lovers, acquaintances and strangers all together commenting on what you are doing at the moment. Friends from high school, people you don't remember from high school, people that remember too much from high school, your family, your neighbors... They are all there (here) together. People in your life that would never interact now have the opportunity to interact. It's just weird. Normally when you go for a job interview or are negotiating a project with a new client you don't show them your pictures from middle school, talk about your exes, or tell them what you are doing every minute of the day. I'm just wondering what this all means in the big picture of life? It's kind of strange and cool at the same time.

I'm not sure how I feel about having you all here together... so far it's a fun ride.

Would love to hear your thoughts about this big social experiment we are all involved in.

*notes in Facebook® is similar to a blog.

This got me thinking... I update my Facebook® page quite frequently and maybe I don't want every single Facebook® "friend" of mine to always be in-the-know of exactly what I am doing.

Did you know you can change your privacy settings so your "friends" don't get updated every time you comment on a picture, write on someone's wall or update your status? You can even specify certain "friends" to get limited updates from you. (You know those friends who it caused less drama to accept their friend request than to ignore it. If you have friends like that.) *wink*

To change your privacy settings in Facebook®

• Sign in to your account
• Click on the link Settings (located at the top right of your screen, next to your name)
• Click the word manage (next to Privacy)
• Click on the word Profile
• Click on Edit Custom Settings under Status Updates
• Where it says Except These People add in any of those special friends you may not want seeing your every move.

Please post your Facebook® questions here. If I know the answer, I will blog about it in future posts.

Become a fan of Virtual Simplicity on Facebook®!

If you are new to Facebook®, want to set up a Facebook® profile or page for yourself or your business and just don’t have the time or the patience to do it yourself… Virtual Simplicity can help you!

Facebook Facebook Facebook

It seems like Facebook® is the subject of most of my conversations these days.

Hi, my name is Sally and I am a Facebook-aholic user. I’ve been talking Facebook® with my friends, neighbors, clients, strangers, my mom, my kids, people on Twitter & Skype, basically anyone who will listen. It seems like everybody and their mother is on Facebook® these days.

Last night @CandieB and I even moderated a chat about Facebook® during the VAnetworking VAjot Chat.

Are you on Facebook®? If you are an entrepreneur and you are not on Facebook®, I believe you are missing out on some great networking opportunities.

For many (including myself), Facebook® is not intuitive and not very user friendly. I’ve learned a few basic steps that have helped me navigate my way through Facebook® and wanted to share them with you.

1. Notifications – Did you know that when you sign in to Facebook® there is a quick way to see what's new in relationship to you? Just click on the little white sign icon at the bottom right of your screen. If there is a red box with a number in it that means you have a new notification. This is the fastest way to see what has happened since the last time you signed on. It will tell you if someone has tagged you in a photo, if someone has written on your wall, etc
   
2. Fan Pages & Groups – Fan Pages are very popular on Facebook® right now. Most business have one or plan to get one soon. Does your business have one? You may already be a Fan of a number of pages but do you know how to find those pages again? The fastest way is to type the name in to the Search Box located at the top right of your screen. (This also works for finding friends quickly).
3. Ignore – Facebook® can be overwhelming. My advice is to use the ignore button frequently. If someone throws a sheep at you, sends you a drink, invites you to take a quiz or download a new application just hit the ignore key. Don’t feel obligated to accept everything that is thrown your way.
   
   
4. Etiquette - If you are going to throw something or invite people to play games, join various applications please hand pick who you are going to throw things at. If you must throw things at people please do so only to people that you know will enjoy it. Please don’t send/throw things to your entire list especially if you are using Facebook to network, you wouldn’t want to annoy a potential client.

If you are new to Facebook®, want to set up a Facebook® profile or page for yourself or your business and just don’t have the time or the patience to do it yourself… Virtual Simplicity can help you!

I Got Things Done Today!

Seems Jaime Lee Mann and I woke up with the same feeling today... the feeling of being overwhelmed by the amount of emails in our in box.

Before turning on the computer today I pulled out the book Getting Things Done: The Art of Stress-Free Productivity by David Allen to re-read. It's a great system that I usually follow. Somewhere along the line I dropped the ball and things started piling up. Maybe it was when I was sick in December, maybe it was my vacation in January, maybe it was I've been so super busy I forgot to take my own advice and plan my day. Whatever it was... my email in box and my actual in box on my desk were overflowing.

After turning my computer on today, the first thing I did was open my in box and blast through it. Just like Jaime, I sorted by who the emails were from and was able to quickly get through them. For the most part everything that was left in my in box was something that could have been taken care of in 2 minutes or less.

The 2-Minute Rule is one of my favorite GTD tips from David Allen. If you can do it in less than 2 minutes then just do it! Considering I had let 68 emails pile up in my in box (the kind that would have taken 2 minutes or less to deal with) I just doubled or tripled my time spent on emails because I read them when they originally arrived, decided to deal with them later, occasionally scanned them over the last few weeks, then re-read them today and finally dealt with them. Instead of the 2 minutes that I could have taken as the original emails arrived I probably spent over 3 hours dealing with those 68 emails instead of 1 hour or less if I would have just dealt with them when they arrived.

How do you manage your emails?

Like Nike says, "Just Do It!" (Like David Allen says - Do it, Delete it or Delegate it).

The Best Virtual Fax Service

As many of you may know, I have had some issues with various virtual fax services. It is important to my business that I have a very reliable virtual fax service as I receive hundreds of faxes each month. It is also important that it is a virtual fax service so I don't waste paper.

I have been using Trust Fax for about eight months now and wanted to let you know that I've had no problems with it. It's been great! I can receive faxes from all different fax machines. The faxes arrive in my email in box as pdf attachments.

If you are looking for a virtual fax service you can trust. I highly recommend Trust Fax.

Just in case you are wondering... I am not getting paid for this recommendation. The Trust Fax people do not even know I've written this review. I think it is important to share when I find a good product/service because having reliable tools is very important to running a thriving virtual business.

Unplugging when you're "on" 24/7

This post was written by my awesome coach Lisa Hunter who has given me permission to reprint.


Extraordinary Women Dilemma: You're beating yourself up because you can't seem to turn off when it comes to your business. Whether you're excited about a new project and you're thinking about it while you're out having dinner with friends or you're trying to have the day off and your thoughts are dominated by the next thing that you need to do for your business, it's a strange mix of guilt, excitement, sometimes-worry and always a constant ants-in-your-pants feeling. You've tried "letting go", but that almost never works and then you just feel like an over-obsessed spaz.

What There Is For You To Know: The general sentiment for us passionately-driven entrepreneurial women is that we need to "balance" and tone down the obsession with our businesses. We hear it from friends, loved ones and we beat ourselves up for it. But here's the thing: being passionately-driven about your business is great for your business! It's when you come from a place of seeing that never-ending drive as "bad" and then trying to stop it, that you get into trouble.

You see, there is nothing wrong with you when you take a day off and you're not able to stop thinking about your business. It may not be the experience that you want to have, but you are not a workaholic or failing at balance. This is why when you say, "I've got to stop thinking about my business", it doesn't work. Because you actually can't stop that flow and you don't need to. In truth, it's a wonderful thing for your business that all this juice for it is pulsing through you.

It is nice, however, to be able to take a break from it! So here's how without having to stop the flow...

Think Like An Electrical Outlet: Picture a standard electrical outlet - the kind that has two places to plug stuff in and shows up in every room of just about every house ever made. Think about how there is always electrical current available in an outlet. It's present 24/7 and you can tap into it whenever you want by plugging something in.

As a passionately-driven entrepreneurial woman, your thoughts, "obsessions" and constant focus on your business are the same as the current in that electrical outlet - present and flowing all the time. It's on-tap juice for your business 24/7! But as go-getting women, we tend to naturally plug into that current all the time. The thing to remember is that, just as you do for your toaster or any other appliance, you can unplug from the current at will. The beauty of unplugging from the current is that you are not trying to stop the current and you're not feeling bad that the current is still flowing. You are allowing the current to keep doing it's thing AND you're unplugging so you can take a break.

Try It On The Fly: Experiment this week with unplugging from the constantly-flowing current of energy that you have for your business. When you're with your family or friends and your business is dominating your mind, rather than trying to stop this juicy flow of business energy, instead imagine yourself unplugging from it. Know that, while you're unplugged, the current is still there - full of energy and forward movement and ready to go once you decide to plug back in.

It's the trying to stop the flow of thoughts and energy for your business that gets you into trouble. And thinking there's something wrong with you for not being able to stop it. But you can't stop it because it's naturally "on" all the time! You can, however, unplug for stretches at a time. Play around with it and let me know how it goes...

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* * * Go-getting women: Be sure to check out The go-getting entrepreneurial woman's essential 5-session series starting in October!

Boundaries are a Necessity

Running a Successful Business from your Home

Setting Boundaries when you work from home is probably the most important thing you can do for your business, your family and yourself.

Do any of these descriptions sound like you? If they do it is probably time for you to set some boundaries:

• Workaholics: never get off the computer and loved ones feel neglected and begin to resent their business

• Doormats: family, friends, neighbors and others needs are always coming first and our business ends up getting pushed to the back burner… which means the income stops flowing and once again our loved ones feel neglected because we are not providing the financial support we are capable of providing, we get bitter towards our family and begin to resent them because we have no time to focus on our business. When we say yes to being the president of the board or heading the auction at our child’s school what are we saying no to? Free time with our families, time to work on our business, what else?

• Online Addicts: we become addicted to forums, chat rooms, blogs, emails, IM, online networking and volunteering, we don’t know when to say no. We think we have to do this to build our business, we feel guilty being away from our computer, afraid we might miss something, keep volunteering, chatting, posting hoping it will turn into business… what it really turns into is all of our time being eaten away, no billable hours to show and a resentful family and quite possibly a feeling of isolation. I’m not saying that any of this is bad, but there has to be limits… if you are spending 8 or more hours a day doing this and seeing no income or getting behind on client work, feeling overworked and stressed and know that your family is resentful, you may have a problem.

Before we can begin to set boundaries that are going to be of any success we first need to figure out our priorities in life.

Steps You Must Take to Run a Successful Business from Your Home

1. Know your goals and see where you want your business to be today and in the future

Knowing what you want is necessary before you can begin to set boundaries and limits. Do you know where you want your business to be in 1 month? 1 year? 5 years from now? How much money will you be making? How many hours a week will you be working? How much flexibility do you want in your schedule? What services do you offer? If you don’t know the answer to these questions…then before you do anything else you need to stop right now and take the time to figure it out. Sit down and brainstorm, write the story of your dream business. After you write your story, go back and read it and think about what steps you need to take to get to that point.


2. Figure out what your boundaries and limits are

Now that you know what you want and what you need to do to get it, you need to determine your boundaries. How are others going to respect your boundaries if you don’t even know what they are?

For instance, if you can’t get anything done because your kids or significant other’s needs always come first… you need to set some boundaries with them. This goes both ways, if you are neglecting your loved ones and spending all of your time on your computer you need to set some boundaries with your clients, colleagues and yourself about when work time is and when it is not.

Do you have office hours set so your clients know when it is okay to call and when it is not? Do you have certain times set aside when it is your time to work so your kids know not to interrupt you during that time (unless of course it is an emergency)?


3. Let everyone know your boundaries – communication is key!

• Be prepared to repeat your new rules frequently to your kids, your significant other and your clients. They have all been used to the old you… it will take them some time to respect and understand the new you. Be patient and be firm.

• Visualize a big line that you draw so you know when someone is stepping over it

• Make a schedule

• Make a plan

• Create financial boundaries/limits

• Be consistent

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Sally Kuhlman, owner of Virtual Simplicity and Yvonne Weld, owner of Able Virtual Assistant Services combined their knowledge and wrote the book, Managing Your Thriving Business for Success” which gives you the tools to successfully manage your own thriving business. For more information about getting organized, setting goals and managing your thriving business, visit http://www.thrivingbusinessmanual.com/managing.

I Challenge You To Build Up Your Business

Virtual Assistants and clients often ask me, “how can I get more clients?” My answer is always a series of questions… do you network online or in person? do you follow up with your potential clients? I’ve found that a lot of people think if you put up a Website the clients/customers will come. In fact, that is usually not the case. A Website is a place for someone to go find out more information about you once they have met you somewhere else (either online or in person).

If you are trying to get new clients/customers I’d like to offer you a challenge this week. Follow up with at least one person before the end of the week. If you are not sure how to go about following up, I highly recommend reading The Art of Follow Up written by Jaime Lee Mann.

Be sure to let me know how the follow up went.

Goals Start With Ideas

"Goals are a system of deciding what you want, planning how to get it, then taking action and working towards getting it. Many goals never materialize because people forget about them, We all get busy in our daily lives and forget to stay focused on the big picture. Keep a notebook where you can write down ideas, goals, inspirations, etc. Keep this notebook easily accessible and whenever a great idea pops into your head, write it down. If you write down your ideas you will have a much better chance of reaching your goals."
-excerpt from Managing Your Thriving Business For Success

$10 off now through May 11, 2008. Enter the code word: productive at Managing Your Thriving Business For Success

What is an Affiliate and how can I be one?

According to wikipedia, Affliliate Marketing is "is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts."

Have you thought about becoming an affiliate for a product that you like but you're not sure how it all works?

Did you know you could be making money while you sleep if you are an affiliate?

It's easy to be an affiliate! All you have to do is sign up and then you get your own unique URL for whatever product it is that you want to promote. You can put this link on your Website, on your blog, or email it to your friends and lists.

If you haven't tried being an affiliate before how about trying with our book: Managing Your Thriving Business For Success? You can earn 30% commission on each book sold. To make things easier for you we have set up an affiliate tool box with a free affiliate manual to give you some ideas on how to get started. If you have any questions feel free to contact me directly.

To join our affiliate program click here. To learn more about it click here.